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As you’ve probably seen, Sydney Sweeney and American Eagle have been copping a lot of backlash over their new denim ads.
The new jeans campaign has been hit with complaints about everything from Sydney’s hypersexualization to the tone of her voice. However, it’s fair to say that the biggest talking point has been around the perceived racial undertones and links to eugenics.
Especially in the current political climate, being accused of promoting whiteness is not a great look for the brand, nor for Sydney, who has previously had to address “misinterpretations” about her and her family’s political stance after people on her Instagram page were seen wearing MAGA-style hats.
Now, as the AE discourse continues to develop online, the government has weighed in on the conversation. On July 29, White House communications manager Steven Cheung took to X to share a screenshot of an MSNBC headline suggesting that the AE ad is indicative of an “unbridled cultural shift toward whiteness.” Slamming “dense liberal thinking,” Cheung called the reaction: “Cancel culture run amok.”
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As you can imagine, the White House’s response has only fueled conversations about Sydney and the divisive campaign. The latest reactions online are pretty intense, with people highlighting that it hasn’t exactly made the situation any better, and it’s also not a good look for Sydney to have the Trump administration aligning itself with her.
Meanwhile, others expressed confusion and disbelief that the White House even took the time to address the discourse, asking, “do you not have a country to run?”
Neither Sydney nor AE has publicly addressed the backlash, but has this made things worse? LMK your thoughts in the comments.
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