We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A delightfully affordable instant foot-peeling spray that's ready for anyone who wants to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
Promising review: "My summer feet are so dry and cracked. A few sprays of this miracle solution and all the rough, dry skin disappears. I just rub it on, wipe it off, and my feet are smooth. No more abrasive filing of my heels. Less time and money spent going to the pedicure salon!" —montana native
Get it from Amazon for $5.48.
2. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
3. L'Oreal Paris Collagen Moisture Filler Moisture Bounce Face Serum, a pearlescent, milky formula that reviewers swear by for mega-hydration overnight. This glowy serum is packed with collagen, glycerin, and squalane to help plump skin and reduce fine lines both overnight *and* over long periods of time for lasting results.
Promising review: "I saw some hype about this L'Oreal Collagen Bounce serum, so I decided to try it. Wow! I put it on at night, it felt good on my face and neck skin, but the best part was how my skin looked and felt in the morning. Nice job, L'Oreal, keep new products like this coming!" —peggy366
Get it from Amazon for $12.99.
4. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could buy larger containers of it." —Kimberly P.
Get it from Amazon for $11.89.
5. Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors.
Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Get it from Amazon for $3.98.
6. And a holy grail 5-in-1 Edgelift Curl Brush defines curls, waves, and coils, helps prevent frizz, and creates precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair!
Bounce Curl is a small business that specializes in curl brushes.
Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K
Get it from Amazon for $29.99 (available in four colors).
7. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.30.
8. Maybelline Lifter Glaze Oil Balm gives you an oh-so-smooth, moisturizing shine and fuller lip look, thanks to its hydrating oil blend and hyaluronic acid. Bonus: reviewers claim that the "Acai Glaze" shade is a perfect match for the $25 internet-beloved Clinique Black Honey "universal" shade that has taken the beauty world by storm!
Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I’m just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It’s perfect for days when I want a little something without doing a full face of makeup. Plus, it’s great for touch-ups on the go. Highly recommend if you want moisture + color in one easy step!!" —J.P.
Get it from Amazon for $6.97.
9. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "Miracle worker. My eyes were red for two days from my eyelash extensions because of irritation, and I tried two eye drops from the drugstore. Neither worked!! I ordered these from Amazon because of the reviews, and they worked within 30 seconds. I was genuinely so impressed. Highly recommend, and they are also super hydrating." —GB
Get it from Amazon for $11.93.
10. A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $5?? My friends, life is good.
Check out a TikTok of the marshmallow lip treatment in action.
Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi
Get ti from Amazon for $4.99 (also available in Strawberry Acai).
11. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding (*without* the $30 Olaplex price tag). All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
12. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips, like the $45 Crest White Strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $9.33.
13. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
14. L'Oreal Paris Faux Brow helps fill in brows with such a natural, hair-like formula that it's the ultimate in "no makeup makeup" for your brows. Reviewers also appreciate that it's super user-friendly and comes at a much lower price point than its competitors!
Promising review: "I’ve tried so many eyebrow products, and the L’Oréal eyebrow filler pen is the first one that truly delivers hairlike strokes that look natural and defined. It’s incredibly easy to use and gives a realistic finish that blends beautifully with my natural brows. What impressed me, even more, is the price — finally, a product that works and doesn’t break the bank! The cost is totally reasonable, especially considering the quality of the outcome." —Kelly V.
Get it from Amazon for $9.97 (available in seven shades).
15. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like the $36 Farmacy Green Clean, $49 Dermalogica Precleanse Oil Cleanser, and $69 Elemis Cleansing Balm!
Juno & Co. is a small business specializing in personal care and skincare products.
Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer
Get it from Amazon for $14.99.
16. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Get it from Amazon for $6.97.
17. E.l.f. Sheer For It Blush Tint, the $5 answer to the beloved $26 Benetint that does just as brilliant of a job despite costing five times less. This flush of pigment for your lips and cheeks is perfect for those lightweight, "no makeup makeup" looks that are especially key on a day when the sun is showing no mercy.
Promising review: "The Sheer For It cheek and lip tint is amazing! It's surprisingly long-lasting for a more sheer product (but it is definitely buildable). I bought the shade Cherry Cola which is a beautiful, warm, reddish-brown tone. So excited to try the rest of the shades! I highly recommend!!" —Amy Pomykal
Get it from Amazon for $5 (available in four shades).
18. Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Wish I had found this sooner! Works great, and so far, the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle
"I have fine hair, so anytime I’m in the sun, I get burnt on my scalp. Regular sunscreen makes my hair super oily and gross, and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also, it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james
Get it from Amazon for $16.99.
19. And an SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Check out a TikTok of the Airy Sunstick Smoothing Bar in action.
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina
Get it from Amazon for $16.98.
20. La Roche-Posay Effaclar Salicylic Acid Acne Treatment goes above and beyond in treating blackheads, whiteheads, and stubborn acne with a non-greasy, mattifying gel formula that helps reduce redness and draw out impurities for visible results in as few as eight hours.
Promising review: "One of my favorite products for treating acne! It smells really good (which is rare for acne treatments) and doesn’t irritate my sensitive skin at all. It helps calm breakouts quickly without drying me out. Definitely a staple in my skincare routine." —Lorena Fundora
Get it from Amazon for $24.99.
21. Catrice "Instant Awake" Under Eye Brightener, your holy grail for concealing and brightening dark circles under your eyes when your schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
22. Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "What kind of sorcery is this? I usually don’t expect too much from eye creams, but my goodness! This stuff works! I suppose, depending on your issues, it will work differently for everyone. My issue as I get older is purple under my eyes and a little bag under my left eye. I honestly didn’t think it would do much because of the low price, but the purple fades a little more every day, AND my eye bag is gone! I bought a tube for my daughter, who also reports amazing results. For $5.99, give this miracle elixir a try!" —Yayakelley
Get it from Amazon for $5.98.
23. A Peripera Ink Velvet Lip Tint reviewers compare to Charlotte Tilbury’s $35 Pillow Talk and Nars' $22 Velvet Lip Glide. This one gets bonus points for the softness of the matte color, how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.
24. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer
Get it from Amazon for $13.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
25. A dark spot-removing soap bar you might want to try if you're someone with sensitive skin or hyperpigmentation — this is formulated not only with hyaluronic acid to protect your skin's moisture barrier but a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe skin.
Promising reviews: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
"Omg!! Dude, I've always had really bad dark spots and hyperpigmentation, especially during the summer months. I had a tiny rash I’d been trying to get rid of for some time on my thigh. I used this soap, I checked on it that same night. Tell me why the rash is damn near gone!! I live, breathe, and swear by this soap!! It’s so good!!" —Erion
Get it from Amazon for $14.99.
26. Color Wow's "Raise The Root" thickening and lifting spray gives your hair some instant ~~VAVOOM~~, no teasing or heat styling gymnastics required.
Promising review: "Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell." —Ann G.
Get it from Amazon for $12+ (available in two sizes).
27. L'Oreal Paris Plump Ambition pH Lip Oil, aka what happens when a lip plumper and a WinkyLux-like pH lipstick have a juicy baby. Not only does the color adjust based on your skin's pH, but this glassy, long-lasting pigment is super moisturizing and infused with hyaluronic acid and tripeptides for a fuller effect.
28. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant helps exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use.
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "Listen, if you have KP, you need this today. This is a miracle worker. My skin has never felt so smooth. I have tried everything to treat my KP in the back of thighs, arms, and butt, and nothing worked until I tried this product. It worked within the first few uses. It is grainy like a scrub, so be gentle with it, especially if you have sensitive skin like me. I want everyone who has KP to try this product. I am a customer for life." —slandy
Get it from Amazon for $12+ (available in two sizes).
29. Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.
Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie
Get it from Amazon for $25.
30. Olay Super Serum Body Wash will make anyone with dry summer skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
"This really works! I've just used it a few times so far, but it has worked a miracle on my super dry skin." —C. Morse
Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin).
31. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
Londontown is a small business that specializes in nail care products.
Check out a TikTok of the nail veil in action.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli
Get it from Amazon for $20 (available in nine shades).
32. CeraVe's Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it's super gentle *and* super effective.
I SWEAR by this facial cleanser. I used to be pretty acne-prone, but after I switched to this (which I follow up with the snail mucin essence in the evenings), my skin lost that rough "bumpy" texture from the tiny acne clusters and stayed suuuper hydrated. It's a heck of a lot easier to put my makeup on now, because my skin isn't randomly crusty or overly-moisturized. It also just feels really good on my skin!
Promising review: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne
Get it from Amazon for $15.98+ (available in three sizes).
33. A set of super affordable hydrocolloid nose pore patches that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance!
Peach Slices is a small business that specializes in affordable skincare products.
Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time, I still had some oil and gunk in my pores, but the second time, I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller, and my nose is smoother." —Sarah Cavasos
Get a pack of seven from Amazon for $9.98.
34. An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors (like the $46 St. Tropez) that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Get it from Amazon for $9.09 (available in 16 styles).
35. MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
36. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering the full-size price of its competitor, the $54 Dr Jart+ Cicapair Color Correcting Cream. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous, lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
Get it from Amazon for $9.98 (available in six styles).
37. Live Tinted's Huestick Corrector, which is a 4-in-1 eye, lip, and cheek multistick designed to neutralize dark spots and circles to help even out your skin tone before you use concealer or foundation. You can also use it as a buildable blush or lip color because it is truly a beauty MVP.
Live Tinted is a woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for al skin tones.
Promising review: "Almost the only makeup you'll need. I was on vacation in Vietnam and Cambodia for almost a month. Besides mascara, this is all l needed for lips, cheeks and eyelids. The product goes on smoothly, stays pretty well and is so easy to use and go. It is something I will continue to use daily. It makes a big difference, brightening your whole face. It helps make you look like you put forth an effort and care how you look. My favorite color is True." —jeanette p.
Get it from Amazon for $22.88+ (available in five shades).
38. L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours.
Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago
Get it from Amazon for $10.98.
39. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Dae is a small business that specializes in haircare and styling products.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
Get it from Amazon for $18.
40. A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D.
Get it from Amazon for $9.98.
41. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Get it from Amazon for $19.
42. A hair identifier spray makes shaving or dermaplaning *that* much more efficient — this not only highlights where your hair is so you don't miss a spot, but also moisturizes and protects skin while you're shaving. This is also a great way to ensure you aren't *over*-shaving areas, since you'll know right away if the hair is taken care of!
Promising review: "The power of the hair identifier's spray is unmatchable. Once you spray in any direction that has hair, it automatically identifies the hair that needs to be removed. It is easily sprayed on and easily wiped off. No extra residue. Comes with four blades and I say these blades are soft gentle, and yet get the job done. Not sure why no one ever thought of coming up with a hair identifier spray. Great value and smells like baby powder. Great quality." —Karine
Get it from Amazon for $8.99.
Reviews have been edited for length and/or clarity.